Chicken Soup for Jerk-Faces

I overheard something in my local big box bookstore that both amused and deeply distressed me. An employee was guiding a customer through the store and the only line I caught was, "Well Chicken Soup for the Golfer's Soul is in the golf section and Chicken Soup for the Young Mother's Soul is in the parenting section."
That a term that once addressed the most fundamental aspect of our being could take on such denotations makes me blow a circuit. And if I, in my little corner of the world, overheard such a comment then shivers begin up my spine as I think of the scores of English Lit students employed at bookstores guiding people into the tentacles of the ubiquitous genre of Chicken Soup.